Precision Creations Design Group // Website Design and Development, Magento Development, Magento Design, Magento Customization, Magento eCommerce Solutions

Multi-Store, Multi-Channel Retailing – Magento Style

19 Jun

by Joshua Wychopen in Magento eCommerce on June 19, 2008

Does your current business offer products in more than one core category? For example, a retail site selling sporting goods, games, and toys? Have you maximized your visibility to search engines for each of these specific categories of products?

We all know that search engines are increasingly focused on content – not just any content, but good content, relavent content. Depending on the specifics of what you’re trying to sell, in many cases it can be much more beneficial to launch and operate several highly focused e-commerce sites – each narrowly focused on a specific category of products. This approach allows search engines such as Google to really hone in and closely associate your site with the products offered for better listings when people search for terms related to those categories, instead of only loosely identifying your site with several relatively unrelated categories.

See the following video interview from Internet Retailer 2008, where Roy Rubin, CEO of Varien explains the benefits of multi-store retailing, and how Magento fits into the picture:

While setting up and operating just one e-commerce store seems daunting enough, fear not! The Magento e-commerce application greatly eases the burden of operating multiple stores – all from one single setup.

If you are interested in expanding your business and effectively leveraging multiple e-commerce storefronts to increase sales, contact Precision Creations. We’re skilled and experienced in walking you through the whole process – from correctly analyzing your current markets, to planning and executing a highly-effective advertising campaign, and setting up and operating an effective, customized Magento e-commerce platform.