Precision Creations Design Group

This week Precision Creations Design Group affiliated with United Media Associates announced a mutual partnership with SureClient hosting. SureClient, a subsidiary of UMA has long been a hosting company you can trust. With new features and added reliability, SureClient is quickly becoming the host of choice. Their ever growing clientele says it all, fast, reliable hosting services for a competitive rate.

Later this year Precision Creations expects to move most of their clients over to SureClient hosting to help offer better service. If you are interested in becoming part of this team or a reseller, please contact SureClient hosting at www.sureclient.net.

Imagine delivering a customized edition of your e-commerce website, specifically tailored to the iPhone and mobile devices… now you can! Many sites like amazon.com, ebay.com and facebook, are all delivering mobile editions of their websites. Now you can too!

Today Varien announced a theme for Magento tailored specifically for the iPhone. See just how easy customers will find shopping directly from their iPhone:

How exactly does this work? With the release of Magento 1.1 due out very soon, comes a new feature where Magento will auto-detect the iPhone user-agent and apply the iPhone specific theme for that visitor. This allows you to have a standard Magento theme for your normal browser visitors as well as the new iPhone optimized website theme for your mobile visitors.

Use of mobile devices for web browsing is exploding. E-tailers are quickly discovering the increased conversions that a mobile-targeted online experience can yield. Take a look at these recently posted findings by Nielsen Mobile (part of The Nielsen Company) as reported by Internet Retailer:

“Nielsen Mobile reports 9.16 million U.S. mobile phone users, 3.6% of the total 254.5 million, have used their phones to pay for goods and services, through avenues including wireless carrier portals, m-commerce sites and text messages. What’s more, 49% of the 94 million mobile phone users with data service—the ability to access the Internet from a mobile device—expect to participate in mobile commerce in the future … Already millions of mobile users are logging on to their favorite retailers over the phone and purchasing items. With the success of m-commerce sites like Amazon.com, which more than 2 million people have visited, and eBay, which more than 3 million have visited, this shows a critical mass that represents a real opportunity for retailers.”

As e-commerce sales continue to rise, contact United Media Associates to learn how you can grow your market share by making your e-commerce store available to the growing mobile web crowd.

Does your current business offer products in more than one core category? For example, a retail site selling sporting goods, games, and toys? Have you maximized your visibility to search engines for each of these specific categories of products?

We all know that search engines are increasingly focused on content - not just any content, but good content, relavent content. Depending on the specifics of what you’re trying to sell, in many cases it can be much more beneficial to launch and operate several highly focused e-commerce sites - each narrowly focused on a specific category of products. This approach allows search engines such as Google to really hone in and closely associate your site with the products offered for better listings when people search for terms related to those categories, instead of only loosely identifying your site with several relatively unrelated categories.

See the following video interview from Internet Retailer 2008, where Roy Rubin, CEO of Varien explains the benefits of multi-store retailing, and how Magento fits into the picture:

While setting up and operating just one e-commerce store seems daunting enough, fear not! The Magento e-commerce application greatly eases the burden of operating multiple stores - all from one single setup.

If you are interested in expanding your business and effectively leveraging multiple e-commerce storefronts to increase sales, contact Precision Creations. We’re skilled and experienced in walking you through the whole process - from correctly analyzing your current markets, to planning and executing a highly-effective advertising campaign, and setting up and operating an effective, customized Magento e-commerce platform.