Mar
05
Six Mistakes to Avoid With Your Site Visitors
Posted by admin | Posted in Internet Marketing | Posted on 05-03-2008
- Don’t bore them with ho-hum writing that has all the appeal and charm of a technical manual. Remember, the heart of selling is the transference of enthusiasm.
- Don’t confuse them with awkward writing that jumps around from one subject to another, and fails to communicate important information, stimulate interest, or close the sale.
- Don’t underestimate them by thinking they won’t read longer text. Your site must be written and designed to appeal to two types of buyers: a) Impulse buyers who act quickly on limited facts, and b) Thoughtful buyers who require a lot of information about your product or service before they decide to buy. Content must be organized to be quickly scanned by the impulse buyer and reviewed in greater depth by the slower decision maker.
- Don’t assume that prospects will stay and buy just because they have landed on your site. You have to grab their attention fast and keep them interested long enough to make the sale.
- Don’t ignore the fact that your prospects have to be thoroughly convinced that you are the best company for them. Your site must create a persuasive sales presentation that helps them make that important leap of faith so that they feel safe buying from you.
- Don’t forget that when prospects come to your site and find content filled with confusing phrases, obvious grammatical errors and misspelled words, they will begin to have doubts about the professionalism of your company and the quality of your products and services. Before you know it, they will be on your competitor’s site.