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Six Ingredients for an Effective Website

Posted by admin | Posted in Web Development | Posted on 23-04-2008

Becoming successful in your online marketplace can be quite challenging. Always consider the following important attributes when planning for your website:

  1. Accurately reflects the character and personality of your company and communicates its philosophy, uniqueness, strengths, products and services.
  2. Intuitively easy for visitors to move around effortlessly and quickly find the information they are seeking. By creating a rewarding experience for your prospective customers, we are creating a buying atmosphere.
  3. Compatible with all major Internet browsers. Your prospects are coming to your site from different browsers, such as Internet Explorer, Firefox and Safari. Every browser “reads” your site a little differently. We program your site to load properly and look great on all browsers. This ensures a uniformly positive experience for your prospects and customers while avoiding compatibility errors that could sabotage their visit.
  4. Pages load quickly. We use clean coding standards to ensure that your visitors don’t have to wait for images and text to show up when they click on your link. (Slow-loading pages are a top reason your traffic will get frustrated and leave or “bounce off” your site without taking action.)
  5. A wide-open door for search engine spiders. Google and other search engines regularly send out automated programs called “spiders” to crawl around your site and find out if your company has the products and/or services that prospective buyers are searching for. Our clean coding makes sure that spiders don’t miss any important details about your company. That means your company will have higher search engine rankings.
  6. Incorporates new media and technology such as interactive elements, streaming audio, video, flash, podcasts, RSS news feeds, slide shows and photo galleries.

UMA Announces E-Commerce Partnership with Varien

Posted by admin | Posted in Press Releases | Posted on 08-04-2008

United Media Associates teams with Varien to provide new open-source solution to clients. In an effort to further bolster its ability to meet ever-changing business technology needs, United Media Associates has partnered with Varien, creator of the Magento e-commerce platform. UMA will serve as a provider for Magento, which was released on March 31.

Monett, Mo. (PRWEB) April 8, 2008 — In an effort to further bolster its ability to meet ever-changing business technology needs, United Media Associates has partnered with Varien, creator of the Magento e-commerce platform. UMA will serve as a provider for Magento, which was released on March 31.

“Finding an effective e-commerce solution has proven to be quite a challenge for our clients,” said Tim Zeimann, co-founder and business manager of UMA. “Because Magento is so extremely robust and customizable, we’re confident that we’ll be able to deliver the very best customized e-commerce solutions for our clients.”

“We are excited to have UMA on board with the Partner Program,” added Roy Rubin, founder and CEO of Varien, “and look forward to the custom solutions they will begin providing for clients based on Magento.”

Magento is a new open-source e-commerce solution designed for clients who want unprecedented control and flexibility over their store and the platform it is built on. It boasts a feature set geared toward helping businesses set themselves apart, including one-page checkout, product comparison tools and multi-address shipping. Magento is also integration friendly, offering clients the freedom to work with whatever third-party solutions they choose.

Varien offers full support for Magento, even internationally, to protect its clients. The open-source e-commerce development and consulting firm aims to create engaging online stores and innovative shopping experiences, while helping to increase conversions. The company views the release of Magento as the latest step toward embracing the constantly evolving technologies and trends that always lie just around the corner in the e-commerce world.

United Media Associates, located in Monett, Mo., specializes in the design, development and implementation of Web sites, dynamic scripting and database integration. UMA relies on skilled, independent media professionals who team up to design and implement comprehensive Internet solutions for clients, based on budget and needs. From discovery to deployment, United Media Associates streamlines approaches to new media and technologies.

For additional information about this press release, please contact Matt Blackwell at matt@umassociates.com or 888.762.4057. To learn more about United Media Associates visit http://umassociates.com or call 888.762.4057